Buzzwords to avoid in your marketing and advertising
Buzzwords to avoid in your marketing and advertising:
- Best practices
- Blue sky thinking
- Core competency
- Deep dive
- Going forward
- Low-hanging fruit
- Meeting of the minds
- Thought leader
These buzzwords are often used to sound impressive, but they can make your marketing materials seem vague, pretentious, or even meaningless. If you’re unsure whether a word or phrase is a buzzword, it’s best to err on the side of caution and avoid using it.
Here are some tips for avoiding buzzwords in your marketing:
Use plain language. Your marketing materials should be easy to understand for your target audience. Avoid using jargon or technical terms that your audience may not understand.
Be specific. Don’t use vague or general terms. Instead, be specific about what you’re offering or trying to achieve.
Use action verbs. Action verbs can help to make your marketing materials more engaging and persuasive.
Back up your claims. Don’t just make claims about your product or service. Back them up with evidence, such as testimonials or case studies.
If you follow these tips, you can avoid using buzzwords in your marketing and create clear, concise, and persuasive materials.
Here are some additional tips for avoiding buzzwords:
Read your marketing materials aloud. This will help you to identify any words or phrases that sound awkward or unnatural.
Get feedback from others. Ask friends, family, or colleagues to read your marketing materials and give you their feedback.
Use a thesaurus. If you’re stuck for a word, use a thesaurus to find a more precise or descriptive term.
By following these tips, you can avoid using buzzwords in your marketing and create clear, concise, and persuasive materials.