So you need a logo for your business. Maybe it’s a new business or you just need a makeover for your brand. Well, you have come to the right place. Here is how we manage our custom logo creation projects.
A logo is the first impression that someone gets of your brand. It gives them a feel for your businesses professionalism and culture, a logo can instil trust and authority, and kick off a great relationship between you and potential clients.
Before we start your logo project we like to get to know some details about your business and your market.
The key objectives of your logo design lie in the following factors…
Your Vision and Culture
Helps us design a logo with images and colours that project those concepts to your audience.
Social media and online devices play a big part in promoting your brand. Your logo needs to be easily identifiable in a small icon on a small screen while a viewer is speed-scrolling through a huge amount of information
Colour Psychology plays a big part in our design process. Colours help shape the perception of of your brand and maximise your branding identity when people are speed-scrolling through pages and apps
To get the best results right from the very start we will provide a 45-minute consultation on your new design. During this online video meeting, we will discuss your business and the colours, styles, designs and “feels” that best represent your business. We will draft up a Sample Set Submission based on the specifications for your project. From here you can make a selection of which path or style you would like to pursue.
Four Drafts for Review and Change.
Included are four changes to the design drafts, so take your time to review the first drafts well and consider the changes you want to make. We suggest that you create some documents and even use them on nun customer-facing applications to ensure that you get the best value out of your first few drafts before signing off on your final.
Used for printed documents made up of 4 Colours Cyan, Magenta, Yellow and Black.
These are suitable for your home office computer and your high-end commercial printing.
Pantone Colour Version
ideal for single or two colour documents, stationery with a limited printing cost this is provided in (EPS) format.
Black and White Transparent
These are for dark or light backgrounds or single colour documents. They are great for watermarks on photos provides in EPS
These are used in websites, videos and applications for screens where colours are made up of the primary colours red, blue and green.