Resposive design was originally a term that was used to address the trend away from desktop to tablet and smartphone usability. We all remember the early days of mobile or tablet web surfing when the page would not quite fit on the screen, we then had to move the page around on our screen sideways to be able to read the full sentence. Responsive design was a term that developers used to ensure that the content automatically fitted into the screen despite the size of it.
Today responsive design takes on so much more…
Device driven content.
We recently did a project for a regional medical centre that had the only emergency room in the region. Part of the brief stipulated that if the site was being viewed on a mobile device that the first thing a user would see is the navigation to the emergency room.
The thinking was that if people were looking at the site on a mobile phone they may be in the car on the way. and that navigation to the ER may be their highest priority
Geolocators in your device lets apps and sites know your location and shape the information it gives you relative to your location. For instance, if you visit a national retail chain on your phone, the site may lead with the information about the outlet nearest your current location.
If you are a frequent visitor to a site, that site can remember your browsing history and remind you of the things you were looking at, or fill the home page with products and services based on your history.
The take away for your business:
Your website and mobile apps can provide your audience with far more that just an online broschure. Thinking about why useres may be visiting your chanels and creating content that responds to their requirements can realy help casual observers bond to your brand and gravitate to your services.