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Gen Z consumers do not trust big brands and they are sceptical of traditional marketing techniques. What now?

Today’s consumer has given up on the buying experience altogether. More and more they are avoiding the showroom, skipping customer service and buying without the shopping experience.

If your business is still trying to get people to the showroom, tweaking your sales presentations, overcoming objections and crafting clever closing techniques; your plumb out of luck, I brought it online.

Introducing the Social Media Influencer. An individual who becomes a friend to your market, they do their research and buying experience for them on a 90-second video, and then lead them to theĀ  “add to cart” button.

This works especially well if it comes from a fan or a users perspective rather than a paid spokesperson.

Square payment gateways ran an ideal campaign recently, this will give you an idea of how user influencers work.

So here are some ideas on getting statred with “User Influencers” for your businesses.

  • Keep an eye out for big personalities who are customers or users. The opportunity for “15 minutes of fame” may be more than enough to get them on board and in front of your audience.
  • Don’t be afraid to start small. Initially, you don’t need big sets and high de cinematography, sometimes a grass roots down to earth approach is best.
  • Video is best but keep it short.


Earle Webber
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Earle Webber

Author Earle Webber

With over 20 years experience in the online marketing space, Bobby-Earle can assist your business to maximise your market reach, increase your following and convert followers into clients

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